A well-organized trade show in Asia offers a convenient, cost-effective channel to meet face-to-face with many suppliers in a few days. However, between travel expenses and opportunity costs, trade show trips represent a significant commitment of resources. David Dayton, CEO of Silk Road International, shares tips to help you get the maximum return on investment (ROI) from your time at a trade show.

After all that preparation and hassle, you finally arrive in China for your all-important trade fair. You would want to maximize your time here, and good preparation for meetings with suppliers determines your trip's success. Here are some handy tips.

Should you go straight to the source and visit a trade fair in Hong Kong, and what do you do when you get there? Gain key insight into visiting exhibitions in China here.