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| In China, make no assumptions |
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| Friday, 21 October 2011 05:34 |
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by Renaud Anjoran in 'Quality Inspection Blog' Last week I had an interesting conversation with a few friends. An American said “when I arrived here and I started sourcing products, what really hurt my business was all the assumptions I was making”. And another friend responded “what really saved me is that I come from Brazil, and in my country we can’t make any assumptions”. So, what are these assumptions that Westerners tend to make, and that can hurt them badly when they purchase from China? The short answer is: they are used to purchasing products on a catalogue, agreeing on a price, deciding on a quantity, and arranging payment. Do that in China and you’ll run a 30% chance of losing the entire order! Many steps are missing. See my checklist for importers for more details. Here are a few assumptions that need to be challenged on a daily basis:
The list could be long. Any other candidates?
Renaud Anjoran is the founder of Sofeast Quality Control and helps importers to improve and secure their product quality in China. He writes advice for importers on the Quality Inspection blog. He lives full time in Shenzhen, China. You can contact him at info@sofeast.com. |
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